The project is conditioned to allsocial environments , on which the implementation of the Natura 2000 program depends on. Which are as follows:

• local decision-makers, leaders and activists of 10 selected communes by including them in the project, the opportunity to participate in the creation and implementation of new "communal" projects, better preparation for acquisition and accommodation aid, referral activity for positive action
•  local decision-makers, leaders and activists of 10 selected communes, who will receive the tools to promote their region
• local communities of selected communes, which will be recipients and beneficiaries of local promotional activities, obtain information and educational materials
• local communities of selected communes, through the promotion of municipalities and new projects that will contribute to the growth of tourism and attract investors
• teachers and students who will benefit from the prepared materials, eg. during science lessons
• Ministry of Environment, General and Regional Directorates of the Environment - will receive support in the actions for the implementation of the Natura 2000 and reduce the pressure on redefinition of the refuges
• policy makers at different levels - learn how to use the existence of the Natura 2000 sites, familiarize themselves with positive experiences in this regard
• the general public, who will see that it is possible to live in harmony with Nature 2000, and the actions taken to create refuges do not block development, but it is a condition for its persistence
• representatives of the applicant, who will be able to effectively use the experience of the previous projects, in particular those related to the promotion of the Natura 2000 network

Project foresees actions which appear to not duplicate the activities of other bodies related to the promotion of the Natura 2000 that were focused mainly on educational activities, but it is a complement and extension. Thanks to television programs it has a chance to reach a significant part of the population.

The project is based on the experience of the beneficiary of the implementation of similar measures in the Oświęcim Basin and the Valley of the Carp (including the projects "Promotion of the European Ecological Network Natura 2000 in in the Oświęcim Basin" and "Ecomuseum of the Carp") as well as the campaign promoting the Natura 2000 network under the slogan "The Nature pays back" implemented in the 2010-13 period.